This post is part of our live coverage of FinovateFall 2015.
Then, LiftForward debuted TaaSLift, a Technology-As-A-Service Marketplace Loan Platform:
“LiftForward’s marketplace loan platform is the basis for the launch of their new Technology-as-a-Service platform, TaaSLift for corporations, manufacturers, suppliers, and retailers. TaaSLift provides a plug-and-play method for businesses to offer their small business product as a service.
This month Microsoft launched it’s first TaaSLift program, providing members with software, support and a new Surface Pro III every 12, 24, or 36 months. By replacing expensive one-time purchases with affordable subscriptions, TaaSLift helps companies increase sales while strengthening customer relationships.”
Presenting Jeffrey Rogers (CEO) and Michael Grassotti (CTO)
Product Launch: July 2015
Metrics: 10 employees, LiftForward capitalization: $2.3M Series A August 2014, $2M debt financing August 2014, $7M debt financing March 2015, $250M debt financing July 2015
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
HQ: New York, NY
Founded: September 2013
Website: liftforward.com
Twitter: @LiftForward
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